The Research Of The Influence Factors Of Information Dissemination

In recent years, as the social network has developed at a rapid speed, more and more people begin to contact and make use of social network. They use it to convey information, make friends, get news and information, and published the mood, etc.One of the important reasons why it attracts users is the information transmission function of social network. So how to control the spread of information and what factors influence the spread of information are worth to pay attention to and research in this paper.This study was based on the dissemination of information related to theory. This study screened the influence factors of information dissemination by literature research method, and picked out 12 influence factors to study, using Octopus crawler software, Micro propagation analysis software, Weibo event museum and Weibo search platform to collect the needed data. I used simple descriptive statistics to study6 influence factors which affect the propagation effect---the big “V” users or not, user ID type, information link, the date and the time of information publish,and information subject.In the process of studying of these six influence factors---popularity,activity,network force,number of words, information forms and expressions.The study took popularity, activity, network force as the Manifest Variable of users’ influence;number of words,information form,expressions as the Manifest Variable of information contents and forms;information coverage,information profile,information recognition as the Manifest Variable of the effect of the information communication.Using the Structural Equation Modeling to analysis the relations between Latent Variable and the relations between Manifest Variable and Latent Variable.By analyzing,the study determine the factors, which influence the spreading of information. The users of social network have different attributes.In this paper, there are two innovations in the research content. The first i s the innovation of the obtaining and the use of the data. I used the "octopus" data acquisition software, "micro" information propagation analysis software, th e museum of Weibo events, and searching application of Sina Weibo events in this article, and obtained more sets of data to study the information transmissi on of social network. Because there were a lot of studies on the influence fact ors of social network information transmission, a set of data involved many factors is not enough. In this paper, I used many sets of data, which reflected t he completeness of this study. For the range of Weibo data is great, the level of the numbers particularly has a big gap and they are discontinuous. In this p aper, I divided the collected data subtly,which can be used by SEM.Secondly,the innovation of influencing factors, information dissemination is affected by many factors in the social network,predecessors summarize the influencing facto rs on information dissemination of the social network comprehensively,but the r esearch on some factors is still not enough.In this paper,I study the network fo rce,the form of information and the presentation in detail.