Research On Influencing Factors Of College Students' Health Information Searching Behavior

In recent years,our country to push the construction of health of China,explore the health information searching behavior of college students,can help students accurately from fire mix of scientific and effective health information in the information,so as to improve the health of college students.The research significance of this study was:the college students as the research subject,inspection and improve the existing theoretical model about college students' health information search behavior,subjective norms,health risk awareness,quality awareness and health information search and media 5 variables,such as health literacy of college students on college students' health behavior intentions and directly or indirectly affect college students' health behavior,as well as the relationship between the five variables,so as to enhance college students' ability to obtain and make use of health information,to improve their health,contributing to healthy development of China's power;It also provides theoretical basis for the relevant government departments and universities to formulate health policies.First of all,this study combined the literature research method to clarify the concept of health information and health information search behavior.Summarize the motivation,types and influencing factors of college students' health information search in the existing research,have a preliminary understanding of college students' health information search behavior,and summarize the enlightenment and shortcomings of the research.Secondly,on the basis of literature review,the theoretical model of this study is constructed based on the existing information behavior model.It mainly refers to the following theoretical models:planned behavior theoretical model,health belief model,risk search and treatment model,and technology acceptance model.The core variables of reference are subjective norms,media quality perception of health information search and college students' health literacy.According to the conceptual model,the operational measurement scale of the variables in this study was developed.Thirdly,the research design was carried out.In this study,406 valid questionnaires were collected from college students at all stages.The research used SPSS 24.0 to conduct descriptive statistics,reliability analysis,correlation analysis,path analysis and individual difference analysis on the data,and analyzed the specific situation,search motivation,search information content type,information search media and information search behavior characteristics of college students' health information search.Fourthly,through empirical analysis,it is found that college students face many health problems in their daily life.The variables that have significant influence on the media quality perception of health information search include:subjective norms and college students' health literacy;The variables that have significant influence on the behavioral intention of health information search include:subjective norms,media quality perception of health information search,and college students' health literacy.The variables that have significant influence on the health information searching behavior of college students are:college students' health literacy.And men are better at perceiving health risks than women;Age has an impact on health risk perception,subjective norms and health literacy of college students,and the higher the age,the higher the mean value.Educational background has an impact on subjective norms,the quality perception of health information search media,and college students' health literacy.Majors have a significant impact on subjective norms and health literacy,and the average value of college students majoring in medical science is higher than that of other majors.Finally,based on the results of the empirical study,the author puts forward the corresponding countermeasures and Suggestions to improve the health information searching ability of college students and the health status of college students.Specific Suggestions include:improving the quality perception ability of university students' health information search media,improving the health literacy of university students,and improving the health risk perception ability of university students.