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Research On Influencing Factors Of We Chat Users' Information Sharing Behavior:An Information Ecology Perspective

Posted on:2018-05-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y H HuoFull Text:PDF
GTID:2348330539485174Subject:Information Science
Abstract/Summary:PDF Full Text Request
WeChat has been recognized by the users in the areas of Social IM,Life Services and sharing content.It is the most commonly used instant messenger for its simple operation,convenient communication and feature-rich.With the number of WeChat users is continuing,the problems of information ecology in WeChat information sharing like information overload,information pollution,information asymmetry are also becoming increasingly prominent.How to use WeChat to provide information to meet users' requirements,how to build a better information environment of WeChat to promote the realization of information sharing and how to use the subjective attitude of WeChat users to improve effectiveness of information sharing are urgent problems to be explored.The theory of information ecology emphasizes the coordination development of information,information environment,information technology and human and it can provide a new perspective of the research for information sharing of WeChat.Thus this thesis based on the perspective of information ecological theory and takes WeChat as the cut-in points to explore the influencing factors of information sharing behavior of WeChat users.Based on the summary of research status in and abroad about WeChat,information sharing behavior and information ecology,this paper analyzes the informational ecosystem in information sharing of WeChat firstly.Secondly,combing the influencing factors that may affet the information sharing behavior of WeChat users with the theory of information sharing behavior and relevant literatures.Through semistructured interview on influencing factors to further supplement and perfect.Finally,according to the above-mentioned research,this essay constructs a model of influencing factors of WeChat users' information sharing behavior and raises the hypothesis.This dissertation adopts questionnaire survey to collect data and uses confirmatory factor analysis to test the reliability and validity of data and structural equation model to test the theoretical hypothesis.To explore the relationship among the influencing factors of the information sharing behavior of WeChat users.This thesis makes an empirical analysis based on the data of 406 valid questionnaires and result of data analysis indicates that WeChat information,WeChat information environment and WeChat information technology have positive impact on information sharing intention and the information sharing intention of WeChat users has positive impact on information sharing behavior.The educational background of the WeChat users has a moderating effect on the relationship between the information ecology factor of WeChat and the information sharing intention.Finally,the thesis deeply investigates the influence factors of information sharing behavior of WeChat users.It is concluded that WeChat information environment is the most effective factor for the information sharing behavior of WeChat users,the second is the the WeChat information,and the last is the WeChat information technology.Bases on this,the paper put forward the suggestions of WeChat information sharing from various angles to promote harmonious development of the information ecology factor and the information ecological system of We Chat information sharing in dynamic balance.Thus it is propitious to solve the problems of information ecology in WeChat information sharing.
Keywords/Search Tags:WeChat, Information ecology, Information sharing behavior, Influence factor
PDF Full Text Request
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