Research On The Influencing Factors Of Internet Users' Personal Information Security Behavior

The information age has arrived,and information technology represented by big data has played an important role in promoting the intellectualization of the society.However,personal information,as an important part of big data,is bearing huge risks.As the active subject of the network world and the real society,it is urgent for Internet users to strengthen the protection of personal information security and actively take personal information security behavior.The research on the influencing factors of netizens' personal information security behavior is not only conducive to strengthening netizens' personal information security behavior,but also of great significance to improving Internet governance and even social governance.Based on the users personal information security behavior as the research object,using literature analysis,interview method,questionnaire survey method and so on in-depth analysis of the research object,from the people,technology,information ecological environment,and integrated information four aspects to explore the influence factors of netizens personal information security behavior,find the perceived threat,reflect efficiency,self-efficacy,self disclosure,information technology,information technology risk perceived usefulness,subjective norm,culture,the value of personal information privacy and personal information privacy and so on ten factors.Through empirical analysis,it is found that these ten influencing factors are significantly related to the personal information security behavior of Internet users.In addition to the inverse correlation between self-disclosure and netizens' personal information security behavior,the other nine factors are all positively correlated with netizens' personal information security behavior.In addition,on the basis of correlation analysis,a regression analysis is made on the influencing factors,and a regression equation model is established to determine the influence degree of different influencing factors on the personal information security behavior of netizens.Again,starting from the four dimensions of information ecology,the users personal information security behavior influence factors were further analyzed,concluded that technology alienation of human powerlessness,the "black box" behind the big data technology and data technology hegemony,cultural value in the technology of production,research and development,use and information operation,information sharing and protection of the contradiction between overall Internet users are the deep reasons of the personal information security behavior performance.In this regard,the following Suggestions are put forward: first,Internet users need to improve their awareness of personal information risk,improve their ability and confidence to deal with information risks,and do a good job in the source of personal information release to strengthen the role of Internet users in dealing with the security of personal information;Second,at the technical level,it is necessary to establish a big data ecology that can be traced and forgotten,step up the research and development of personal information protection technology and form a professional industry to give technology power to the protection of personal information of Internet users.Thirdly,the social organizations and information ethics organizations for personal information protection are established,and the systematic legislation for personal information is strengthened to create a social atmosphere for personal information security protection.Fourth,through the classification of personal information protection,to combat the spontaneity of personal information sales to promote voluntary information sharing to meet the needs of Internet users for the protection of different personal information characteristics.