The Research Of Media Presentation Of Genetically Modified In Three Different Public Opinion Fields

In recent years,GM technology has been rapid development,GM food more and more appear on ordinary people's table.Food safety increasingly attracted people's attention today,Genetically modified also becoming increasingly attracting attention.When various media talk about the GM which has great controversy,because of the nature of the media and the complexity of the communication,What kind of length on a specific report,what point of view,which depicts the emotional tone tells us what kind of GM media image,they all have a direct impact on the audience for understanding and acceptance of this new technology and its applications.In this paper,we are taking the GM reports in three different public opinion fields such as the most typical party newspaper system,metropolis newspaper system and new media system as our samples.Using literature research,text analysis from the number of reports,content,information sources(or angle),layout,emotional tendencies and other multi-dimensional perspective,portrayed GM media images in three different public opinion fields.After researching GM media images in three different public opinion fields,the authors propose optimization strategies,calling for those public opinion fields strengthen communication,playing their respective advantages to shaping the mainstream,healthy,positive public opinion.