Study On The Mainstream Media To Guide Public Opinion From The Perspective Of Network Field

In recent years,with the development of the Internet,all aspects of social life are involved in a transformation.The emergence of new media which carried by Internet,and the popularity of mobile devices,has changed the way people access to information,express their opinions and participate in the discussion.In the traditional media era,the mainstream media take control of thetraditional media.Therefore,the mainstream media has great guiding force of public opinion.While the popularity of new media and mobile devices,the communication power is no longer only confined to the mainstream media.People can also spread information in the network by the new media.People are no longer just recipients of the information.In the network,people get more opportunities to express their opinions.Even more,the main position of the public opinion is transferred from the traditional media to the network media,the network public opinion get more and more influence upon the public opinion.It weaken the mainstream media's guiding force of public opinion,so the effect is not as good as before.How to obtain the influence of the mainstream media in the network? Making it more effective to guide the network public opinion,so that the public opinion can play its positive function.It has become the focus of academic research.In this paper,I regard the mainstream media network media as the research object,by means of the field theory proposed that created by French sociologist Pierre Bourdieu.The author survey the space which the network public opinion emerged and developed under the perspective of the field theory.Analysing the objective position and role of the mainstream media in the field of network public opinion.And analysingthe reason of the hidden danger in network public opinion under the perspective of the field theory.Then combined with the characteristics and rules of network public opinion,summary the improvement strategy of mainstream media network public opinion guidance from the perspective of the field theory.First of all,the author makes the overall introduction to Pierre Boudieu and field theory,and focuses on the interpretation of the key concepts,field,capital,habitus.Then,the author sorts the concept of public opinion to makes the concept of network public opinion more clearly.At the same time,the author analysis the characteristics of the network public opinion.Secondly,the author defines theconcept of mainstream media in the field of network public opinion,and analysis the advantages of mainstream media in the field of network public opinion basedon the concept of capital and the other views in field theory.Then summed up the effect of mainstream media in the field of network public opinion,such as,participating the competitionin the field,changing the habits of Internet users,structuring rational network public opinion space.Thirdly,the author sorts the hidden danger of the network public opinion,and analysis the reason of this hidden danger from the perspective of the field theory.At last,the author puts forward some suggestions for the improvement of the mainstream media network public opinion guidance from the perspective of the field theory.Such as,building a sense of competition and relations,attaching importance to symbolic capital,establishinga monitoring platform of network public opinion.