A Study On The Presentation Of China's National Image By CCTV "China Public Opinion Firld"

As a business card for foreign exchanges,national image is of great significance for enhancing national competitiveness and promoting international cooperation and development.In recent years,the study of national image is more common in media,but the research on paper media as a sample of television media is very limited.CCTV-4 broadcast of the China's Public opinion Field is the first in the country for the global broadcast of the "financial media" Current News review program,since the opening has been well received,award-winning.In order to combine the framework theory,this paper tries to analyze how to present the national image of TV news programs in the media era.This paper takes the 120-stage program of China's Public opinion Field since its opening as a research sample,adopts the framework analysis method,and combines the research ideas of other scholars in the field of news communication to analyze the medium,high and low structure of the sample program one by one,and tries to examine the features,arrangement,narration,keyword and other usage characteristics.Then it explores the presentation of the program to China's national image.After a total of2,189 news articles on the 120 issue of the program,in the first chapter of this paper,the author of the sample program in the high-structure level of the program issues,program choreography,the structural level of the narrative framework,as well as the low structural level of the emotional tone,keyword use and news title naming,such as quantitative combing,statistics and analysis,In the second chapter,the paper discusses the characteristics of the news framework used in the program,that is,the main thrust communication is clear,the content setting is balanced and the program language form is plural.Finally,based on the analysis results of the previous article,in the third chapter,the national image presented by the program is refined and summarized.