The Media Presentation Of Targeted Poverty Alleviation In Anhui Province

China has set the goal of building a moderately prosperous society in an all-round way by 2020 at the 18th CPC National Congress,and has now entered the decisive stage.Our country has also accelerated the pace of economic construction.Poverty is the main problem that restricts social and economic development.Poverty alleviation has become one of the major tasks China faces today.Targeted poverty alleviation is an innovation of the extensive mode of alleviating poverty in the past and is a new policy adapted to economic development and vigorously promoted by the central and local governments.It is also an important starting point for building a moderately prosperous society in all respects.As a province with a large population of poverty and a heavier poverty alleviation task,Anhui responds positively to the Central Government's policies and vigorously promotes targeted poverty alleviation.Since the policy of targeted poverty alleviation was carried out in 2014,it has been 4 years and has also achieved some success.The news media are both the mouthpiece of the party and government and the mouthpiece of people.As social public tools,the news media fully embody their publicity in the process that realizing the transformation from the policy agenda to the public agenda.In the process of pushing targeted poverty alleviation policy from the central government to the local government,the local media play the most direct role of policy interpretation,public opinion mobilization and supervision.However,the media with different orientations also show distinctive features on the presentation of targeted poverty alleviation.This article takes "Anhui Daily" and "Xin'an Evening News"--? the two local media with different orientation as examples,and takes the relevant reports of targeted poverty alleviation in Anhui Province made by them from 2014 to 2017 as samples,studies the presentation of targeted poverty alleviation in Anhui Province of two media by comprehensively using content analysis and text analysis.First of all,the author analyzes the content of the reports of targeted poverty alle,viation by the two newspapers,initially summarizes the similarities and differences between the presentation of targeted poverty alleviation of two newspapers through the quantitative study of dominant information,that is,"what is presented";then using the three levels of high,medium and low frame analysis proposed by Zang Guoren,a Taiwanese scholar,to identify the implicit framework characteristics and the ways of interpreting,mobilizing and supervising the two newspapers use in the report,that is,"how to present";on the basis of the foregoing,combing with the hot topics in the whole country and Anhui area,we carry out detailed cases analysis on the reports of targeted poverty alleviation at different stages of the two newspapers,reveal the changing course of media presentation of targeted poverty alleviation in different periods,and discusses how to interpret policies,mobilize public opinion and supervise public opinion under different time nodes and policy backgrounds,that is,"how the media presentation changes".Finally,the problems and experiences presented in the report are summarized,and suggestions for improvement are put forward.After research,the author finds that the media images of targeted poverty alleviation presented by the two newspapers,show their own unique characteristics.From the perspective of content analysis,the number of targeted poverty alleviation reports by the two newspapers is relatively impressive,increasing year by year,but the number of"Anhui Daily " is even greater and the growth rate is even faster.The objects of the reports are both mainly the government.However,"Xin'an Evening News" pays more attention to the society.The areas covered by the reports are very broad,but there is an imbalance between them."Anhui Daily " is mainly affected by economic factors in terms of geographical selection,and there are more reports in areas with high levels of poverty."Xin'an Evening News" also reflects news in geography.On the proximity,there are more reports in or near the local area.In terms of the layout,the coverage of the "Anhui Daily" is mostly in a prominent page,while " Xin'an Evening News " is mostly in the general layout.The compositions of the coverage are both news.However,the composition of the "Anhui Daily News.is more diversified.From the perspective of framework analysis,"Anhui Daily" defines targeted poverty alleviation as "a government-led successful practice",while "Xin'an Evening News" defines it as "an active exploration by the government and promotion by social cooperation" in the expression of the high-level framework.In the expression of the medium-level framework,the report structure of "Anhui Daily" is more comprehensive and shows the background,process and significance of targeted poverty reduction in all aspects by emphasizing the previous incidents,the major events and the results,while "Xin'an Evening News" focus entirely on the main events.In the expression of the low-level framework,the source selection of "Anhui Daily" is rather single,with the government as the dominant factor,and the use of the images is official.As for "Xin'an Evening News",the sources are more balanced,and the images are of a civilian character.Through the study of the three-level frame characteristics,the author also summed up the interpretation,mobilization and supervision tactics used in presenting targeted poverty alleviation by the two newspapers.From the diachronic point of view,the two newspapers also present differences in different periods."Anhui Daily" combines with such important time nodes as the NPC and CPPCC," the National Day of Poverty Alleviation" and the 19th National Congress,or such hot spots as "Xi Jinping visits Jinzhai " and "Anhui Flood Disaster",makes timely reports to interpret,mobilize or supervise the policies."Xin'an Evening News" makes relevant reports at some time nodes and when some social hot spots happen,but the reports are hysteretic,do not follow the policy,and the interpretation,mobilization and supervision of the policy are relatively weak.Overall,the two newspapers have their own strengths and weaknesses in the presentation of policies.They need to learn from each other and improve together.