| As new technologies empowers people and the internet subvert the relationship between communicators,civil public opinion has formed a force that cannot be ignored.In the discussion of social topics,the official public opinion field and the civil public opinion field interreact and communicate with each other,having mutual restraint and mutual promotion.In the perspective of Bourdieu's media field theory,both of them belong to"field",the interaction between two sides has a game of power.Different "strategies" are used to compete for "capital" in the field.In other words,subjects in the field use different agenda strategy to compete for the right to speak.In order to improve the research gap of the current media field theory on the two opinion fields,the present study explored the influence of the official public opinion field on that of the civil public opinion under different agenda strategy The present study selected Zhihu,a Q&A website like Quora with a large number of users and posts.Taking the Zhihu account of the Communist Youth League as research objects,to analyze its 336 answers and the comments from users below the questions.The thesis adopts a mixed method combing both quantitative and qualitative research methods by using Python language and NLPIR word segmentation system tools to analyze the contents which totally about 25-30 million words of comments to Youth League's agenda,and analyze the text of the reply text of the Communist Youth League.The basic laws of the interaction between the two opinion fields,as well as the sentimental attitudes of the civil public opinion field upon different agenda strategy were concludedResults showed that the proportion of the Communist Youth League to different topics ranked as follows:public events,life suggestions,culture and history,military information and science technology,Communist Youth League related topics,political and diplomacy knowledge,livelihood topics.The degree of interaction and attention of the civil public opinion on different issues of the Communist Youth League is consistent with this proportion Among them,on public events,life suggestions and cultural and historical topics,official issues have the highest attention and interactionIn order to further understand the emotional tendency of civil public opinion field toward the official agenda strategy author selected 10 representative cases to analyze high frequency words and sentimental tendency.The present study also showed that under different topic-based agenda strategys,the tendency of the emotional attitudes of the civil public opinion field could be very different.Cultural history and life suggestions are positive in attitudes;the positive and negative attitudes of Communist Youth League-relative topics are tied;the negative attitudes of public event topics are obvious.For the functions of the official opinion field,it served as the "pressure reducing valve";in social events topics,it served as the "positive energy output station" in the cultural history and life suggestion topics.In the topics relevant to the Communist Youth League,it acts as the "eraser" of public concern and the "new bond" between the government and the public.By analyzing of the issue strategy of the official public opinion field and the emotional attitude tendency of the civil public opinion field under different agenda strategies,this thesis provides suggestions on the agenda strategy for the official opinion field,in order to provide reference for the enhancement of understanding and the formation of benign interaction between the official public opinion field and the civil public opinion field. |
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