The Application Problem And Strategy Research Of PF Bank Dalian Branch CCRM System

PF bank Dalian Branch, which was established in May,2001, It has been focusing on serve cooperation clients, the deposits and loans are taking more than 80%of Dalian Branch's whole business. As a result, cooperation clients are significantly crucial to Dalian Branch.Along with the outburst of the number of company customers, however, The traditional paper-based statistics of client performance is outdated and old management model should be improved as soon as possible. A comprehensive company customer management system (CCRM) is urgently needed in order to realize the rapid statistics, collection, processing and analysis of the data of company business. With the help of this function, it is able to solve the prompt problem in recognizing the most profitable customer group, stalking fund flows, determining the target market, identifying best customers and designing optimal customer experience, thus making this work a problem demanding prompt solution for Dalian Branch and the headquarter.Based on this, PF bank has established its own company customer relationship management system (CCRM System) in 2011. but there are still some improvements to be solved. If the CCRM system can be further improved, definitely it will bring new growth point in the profits of Dalian Branch.In this thesis, mainly through the massive data collection and comparison, the analysis of the current condition of Dalian Branch CCRM application is completed. The primary research methods are empirical research, literature research, and exploratory research.The first chapter is an introduction part. The second chapter is the introduction of the concepts and the theory research literature of the CCRM system. In the third chapter, the basic concept and situation of of CCRM system of PF Bank Dalian Branch are presented and some problems in the current CCRM system are put forward. Combined with the specific method of customer relationship management theory, the fourth chapter is the analysis part. In terms of these problems in the fifth chapter. The sixth chapter is the conclusion of this thesis.The research results of this paper not only play a significant role in guiding the improvement of CCRM system in Dalian branch of PF bank, but it also provides considerable reference value for improving the customer relationship management system of other companies.