Dalian Branch Of Traffic Bank Customer Management System Design And Implementation

With the development of market economy and the gradual opening up of thefinancial sector, the banking industry have changed its role from the traditional "moneycenter" to "customer center". The enterprise can find the effective method to manage thecustomers. It can help the manager in making the decicision and providing the companymore thoughtful, convenient, and economic products or services for the customers.Through the establishment of customer relationship management system Banks enhancecustomer management system, improve service, innovative products, come out on top inthe competition. Data mining technology is the secret weapon of customer relationshipmanagement. During the management process of the bank’s customer relationshipmanagement, data mining technology will provide effective management, the effectivebasis for decision making and technical support. Policy makers can manage customer inthe background and reap business opportunities. And it is also an important means ofbank profits earned.The paper researches the issues background, current situation and significance, andanalyzes the customer information of the bank CRM system. According to customer theinformation, the system analyzes customer credit and contribution. Using data miningclassification, the customer is divided into4categories: quality customers, potentialcustomers, risk customers, general customer. Based on the analysis of demand, the bankCRM system architecture is designed and the bank implements the basic functions ofCRM: customer management, service management, sales management, knowledgemanagement, product information management, performance assessment and reportingstatistics. In the bank CRM system, people develop marketing plans, scoop the bankquality and potential customers using data mining, to get the implementation of thesales process, so that bank can earn maximization.Finally, in the article, Dalian Branchof Bank of Communications as an application example, is described the CRM Systemrealization process and the application of Data Mining in CRM. The purpose ofcustomer relationship management system is that, from the customer needs and marketrequirements of the development, constantly maintaining and expanding customer base, improve customer service, increase customer loyalty and satisfaction, optimization ofresources within the bank to improve the operational efficiency of banks in the bankingbusiness development, mining more income-generating sales programs for groups underthe scheme, the development of potential customers, the scientific development ofaccurate decision-making for the bank.