Research On The Communication Characteristics Of Wechat

The development of mobile Internet and the popularity of smart phones, Make people’s cognitive habits, behavior and so on are affected in the osmosis. Usage scenarios from solid to mobility, Use habits from integration to fragmentation, With the use of multiple changes such as demand from unidirectional to interactivity, And inevitably bring changes in the form of media.The wechat is born under this background, It is a mobile phone address book and mobile instant messaging tool QQ friends as the core, Once launched won big popular, In just four years, the domestic users has more than 500 million, Become the most outstanding in the similar products, Therefore, the study of wechat has practical significance, As a new medium birth time is not long, wechat iteration speed is astonishing,Version update and each generation will be more or less shows a new transmission characteristic, But academic studies have compared seem to keep up with speed.In this paper, the perspective of communication studies to wechat has carried on the research from multiple perspectives. The first chapter mainly introduced the mobile Internet era background of this study, related concepts, research purpose and research significance, The second chapter mainly introduces the boom and function analysis of Wechat, Specific from fragments usage scenarios from mobile environment, Congenital advantage under the strong relationship between chain starting point, User demand under the media function and development of the national symbolic three aspects for reason of Wechat, And from the instant communication function and social function two aspects to analyze the function of the letter itself, The third part of article mainly analyzes the media characteristic of the Wechat based on "Media theory of compensation" and "The strength of the relationship chain" theory in addition, this chapter also generalize the propagation characteristics of Wecha from two aspects of the superiority and limitation of mediafeatures, and summed up enclosed communication and specialist communications of Wechat,; At last, the fourth chapter through the study of "Yao BeiNa event", reflection the defects of Micro channel communication, at the same time, analysis of micro mechanism of innovation.This study thinks that wechat as a kind of information communication media, the core positioning is strong relationship links, have the advantages as real-time communication, interaction, etc. But also because of its overall positioning of life circle of acquaintances platform and Causes a number of limitationsin the information communication process.