The Study Of Public-crisis-event-communication In Wechat

The development of human society is a process of rising in twists and turns.The great progress of social productive forces has greatly changed the social relations of production.This change has led to huge changes in various social fields,including politics,economy,culture and so on.The news-communication industry has also experienced an remarkable alternation as an important part of the social organization.With the rapid development of science and technology,the media ecological environment has obtained a qualitative leap than the past,especially after the new media technology widely used.That helped lots of social platform rise rapidly,such as Wechat,and seemed has had a strong and forceful wings to the communication of information.Now the We Chat is not just a full-featured mobile phone application,it has become a representative of China's electronic revolution,which covering more than 90% of smart phones.It strengthen connection between the people and closer to the distance between them as a indispensable social tools and platforms in people's daily life.The evening of August 12,2015,it was occurred a huge bomb explosion at Tianjin Newport of China and we called it “8·12” Tianjin big explosion.It immediately aroused widespread and attention at home and abroad because it happened in the social and public areas.As an emerging media platform,the We Chat successfully played an important role in the news scene in the process of information dissemination of the crisis and became an important source of information about the explosion.But then because of its discourse loosely distributed and low cost of transmission and other factors led to negative news existed anywhere,which was a really unfavorable situation.And the government dealt crisis with the ambiguous and Inactive attitude caused widely criticized by the public.That resulting in serious damage to the credibility of the government.Based on the literature research,this paper applies the theory of “5W”model of Larswell and the theory of “gate of keeper ” and the method of comparative analysis.Then take “8 · 12”Tianjin big explosion as the main study case to analyze and summarize the strategy of public crisis event of the different subjects involved in the process of information dissemination in Wechat and puts forward the countermeasures for the government departments,We Chat operators and ordinary users.With the new media technology support and the new media environment,the government departments must be determined and take appropriate measures to minimize negative impact the of the crisis on people's normal production and life in the face of the crisis.In addition,the government should strengthen the legal system to manage social public affairs with the mandatory measures necessary.We Chat operators should strengthen the management of users and do a good job on the public opinion guidance in the public crisis.While the majority of We Chat users should improve their own media literacy and strengthen the judgment standard of right and wrong judgments.The sustained and stable operation of the social system needs co-operation and jointly form every area of the society.