Research On The Communication Of The Public Number Of The Southern Metropolis Newspaper WeChat

The Internet and the development of portable equipment hardware and software technology,mobile phones and other mobile platform plays an important roles,and its position will be bigger and bigger in people's life,represented by the letter of mobile instant messaging software is almost in every corner of social life.In the face of the rapidly changing modern information communication mode,how to spread the news suitable for mobile networks through mobile phone is a problem all of the journalists should give a big consider.Represented by radio and so on,the traditional news media,in the process of seeking to mobile Internet network transformation has made many efforts,in this paper,the southern metropolis daily phone number WeChat public as the research object,this article mainly from two aspects of communication theory and operating on the propagation characteristics of WeChat public number and spread practice study and comb.In terms of transmission characteristics,WeChat public subversion of traditional media transmission mechanism,presents new characteristics,specific performance for the diversification of spread,content of multimedia information in the form of a cross,and status of the object subject,mode of transmission for the integration of a variety of propagation mode.In terms of communication practice,the author USES quantitative and qualitative methods to combine the image communication and information,the detailed operation characteristics of WeChat public are analyzed by push and interactive communicationThe publicity and promotion of the public account in the specific operation is insufficient,the original content lacks,the operator and the receivingThere is a lack of interaction between the audience and the audience.The development of WeChat public number and bottleneck,penThe author puts forward a series of four aspects from the four aspects of the promotion,granulation transmission,centralization interaction and vertical managementInnovation concept and communication strategy,believe in further standardize the operation of WeChat public number,enrich its communication content,It is of reference significance to improve its communication effect.