The Influence Of WeChat Red Packet On Interpersonal Communication

During the Spring Festival of 2014,the WeChat team launched the "WeChat red envelope" function.During the Spring Festival in 2015,the red packet games of WeChat red envelopes were widely used and spread.According to the statistics,the total amount of interaction in the evening was 11 billion times.During the Spring Festival in 2017,WeChat red envelopes showed an increase in the explosion trend:on the day of new year's Eve,the total amount of WeChat red packets received about 14 billion 200 million,a full 75.5%higher than in 2016.Behind the popularity of WeChat's red envelopes reflects the new trend of people's mobile lifestyle and the development of social media in the new media environment.The electronic red packet has broken through the people's cognition of the traditional Spring Festival,which has caused the participation of the whole people and forms a new phenomenon of "Pan red culture",which affects the interpersonal communication of the audience and even the interpersonal relationship.The first chapter introduces the origin,evolution and development of the traditional Chinese New Year's red envelopes,and through the analysis of the two characteristics of the traditional red packet interpersonal communication with unequal relationship and exchange of courtesy,then introduces the situation and development of WeChat red envelopes in the second section.Finally,the analysis and induction of WeChat There are three kinds of interpersonal relationships in red envelopes:relatives,friends,and strangers.The second chapter mainly focuses on the three points of interpersonal communication of WeChat envelopes,namely,the communication situation,propagation characteristics and communication advantages.The communication situation is mainly aimed at the following analysis of its communication scene and psychological motivation:the WeChat red packet is more practical and widely used,and the psychological motivation mainly includes the social intention,the transfer intention,the entertainment intention and the blessing intention.With regard to the characteristics of the transmission of WeChat red packets,the author believes that there are three characteristics of a high level of social telepresence,the communication space between online and offline intersecting and the interpersonal communication mode of diffusion.Aiming at the advantages of WeChat red envelopes in interpersonal communication,the author thinks that there are four advantages:interaction,equality,entertainment and convenience through comparative study.The third chapter makes a multi angle analysis of the impact of WeChat envelopes on interpersonal communication on the basis of previous studies.In the positive impact,WeChat red packet set up a bridge to improve interpersonal communication difficulties;enhance interpersonal communication frequency,maintain and optimize interpersonal relations;create equal communication,expand the scope of interpersonal communication;finally,to a certain extent,promote the integration of interpersonal communication and mass transmission and mass communication.On the negative effect,it shows that the time and space of interpersonal communication,to a certain extent,hinders the interpersonal communication;some excessive entertainment will impede the deepening of interpersonal communication,and the use of red packet making profit will damage the interpersonal relationship.The fourth chapter,based on the two aspects of the impact of WeChat red packets to interpersonal communication,begins with an analysis of the Enlightenment of WeChat red packets to other social applications:the combination of WeChat red packets to the audience's psychology,the advantages of the technology and design and the promotion of the external mobile payment environment are all possible.It is an important factor to promote interpersonal communication.In the fourth section,I think and look forward to the future development trend of WeChat red packets and their interpersonal communication.We expect to continue to promote the rapid development of WeChat red packets by reducing the use of restrictions,enriching styles and details,sending and receiving methods and playing novel and interesting,strengthening the integration of multi-party resources and so on.The power of the source of the source.In this paper,literature analysis,deep interview and participatory observation are used as the main research methods.The popular phenomenon and interpersonal communication phenomenon of "WeChat red packet" are analyzed in the perspective of "use and satisfaction" in communication.It is expected to promote the optimization and upgrading of WeChat red packet and better meet the audience's needs.It provides practical theoretical basis and practical reference for the development and improvement of social media,the integration and development of new media and traditional media.