Interpersonal Communication Research On WeChat Platform

In the 21st century, especially in the last five to six years, the mobile Internet quietly changing the way of our life, smart phone become our essential social tools. And WeChat, as the most widely used social networking software for a mobile phone users, has become the important platform of interpersonal communication under the new media environment. WeChat released on January 21, 2011. So far, the large user base to make it quickly become a integrated transmission platform which in order to focus on interpersonal communication. WeChat has been formed a communication mode that integrated the strong relationship with the weak relationship, when a series of functions have been developed, including pengyouquan, nearby people, yaoyiyao , drift bottle, scan the QR code, WeChat public platform,WeChat Lucky Money, coupling with some other basic functions, such as messaging, voice, video and so on.Influence of WeChat has transcended the virtual Internet world, it is changing the offline life of WeChat users by various ways, and providing them with one-step services between online life and offline life, including the dating with friends, basic necessities of life, consumption-entertainment.Interpersonal communication of WeChat has increasingly become a notable phenomenon.In view of this, based on the current development of WeChat platform,taken 5w model as the theoretical basis, the study first, analyzes the principle interpersonal communication factors of WeChat interpersonal communication which as the we-media platform. Second, I draw comparisons among WeChat interpersonal communication, traditional interpersonal communication and weibo interpersonal communication. In the comparison with the former, it highlights the transcendence of We Chat to traditional interpersonal communication situation, it's systematization of the simulate reality interpersonal communication situation and the cyber-language, become the advantages of interpersonal communication, and through the WeChat interpersonal interaction, it not only could reduce the cost of interpersonal communication , also expanded the scope of the user's real interpersonal communication, and reshaped the relationship of the interpersonal communication. Compared with weibo interpersonal communication, then from the platform positioning, propagation mode, pushing and feedback mechanisms, comparative analysis of WeChat, it is more appropriate for interpersonal communication platform, is more suitable for node to surface of mass communication. And Weibo has the superior in the transmission range and velocity, is more suitable for node to surface of mass communication.Though that WeChat has more advances than surface-to-surface interpersonal communication, and is more suitable for human to human transmission than weibo, but in WeChat, there is still exist some problems in the process of interpersonal communication, such as the absence of information gatekeeper, social dependence of WeChat, and the marketing of pengyouquan and so on, result in the crisis of interpersonal communication malicious. We can get a health, effective interpersonal communication environment in WeChat only by strengthening information supervision and,improving the control mechanism, improving the user's media literacy in the new environment, and blowing the WeChat malicious marketing, building a more harmonious interpersonal environment in WeChat.