Characteristics,Deficiency And Reflection On The Production Of Public Text Of Health Type WeChat

With the continuous change of media technology,WeChat has developed rapidly as a social media.Tencent announced its results for the quarter ended in 2018.Among them,WeChat users exceeded 1 billion for the first time,reaching 1.04 billion.The number of WeChat public numbers appears to be rising with the increase of WeChat users.However,the text content analysis of the existing health communication related WeChat Public Number is very lacking.How to produce the content of the health type WeChat Public Number has become a difficult problem that must be considered and faced.Numerous public health communication types have built a broad platform for health communication.At present,there are not many studies focusing on this type of media,and there is no detailed division of WeChat public numbers for health communication.Therefore,this paper mainly selected five types of representative health communication WeChat public number,selected January 1,2018 to December 31,2018 for a period of one year as a research period,taking a total of 780 valid samples.Through the use of sample survey methods,literature research methods,content analysis and other research methods,the content analysis of the five categories of healthy communication WeChat public number according to different subjects,Summarize the content characteristics from the theme,content source,length,multimedia use,number of readings,and number of clicks.The text production characteristics of the health communication type WeChat public number are interpreted from two aspects: the characteristics of the communication symbol and the discourse analysis.Based on the above text production experience,the shortcomings in the process are pointed out.The conclusion is drawn: the text production of the health type weChat public number should standardize the issuing criteria,adhere to the content as king,increase user interaction,and strengthen innovation consciousness.The health type WeChat Public Number,which has been successfully accepted by the public,is similar to "Dr.Lilac" and "People's Network Health".It is also necessary to think about how to use their own advantages to carry out more effective health communication in the new media environment.This has become an urgent problem in the future.