| In recent years,the television news of people's livelihood gradually into the bottleneck,to break through the existing framework of communication,the first consideration is the new communication environment and the integration of the current media relative access,specifically,there are two very critical,one needs to make docking between the old and new media,the two is the need to make docking between the media and the audience.The specific role to the people's livelihood TV news and WeChat,requires a good docking on the ground of people's livelihood news channel and WeChat public,the two media,eventually build a regional affairs as the center of the opening,interaction,participation of the platform;two is the requirement of people's livelihood the news Communicator WeChat,tries to strengthen the interactive platform of this effect from the content and technical aspects.This study from the perspective of communication,content analysis of people's livelihood news on WeChat public information,in order to study the people's livelihood news dissemination is WeChat formed a regional public affairs center to open,interaction,participation in the platform.From the above objectives,this study selected eight people's livelihood news WeChat public number content analysis,mainly from the following five aspects:one is to analyze the theme content,test people's livelihood news is clearly "people's livelihood" connotation,will focus into a broader space.The study found that the people's livelihood news of WeChat the content of the report focuses on the spread of the conflict,the contents of a large part of the transfer of personal information only conflict,on this basis can abstract the effective information is too little to solve the problem,the news spread of WeChat has yet to achieve the return of the "people's livelihood" connotation,lack of attention to public affairs.Two Is the statistics of the source of content,this part of the study found that the people's livelihood news WeChat public number relies too much on TV media,there is a lot of information are directly copied,transplantation of television programs broadcast content,the livelihood of the people news WeChat public number just play out the single role of the media,as well as part of the information from and directly put together,blend network and other media information,the lack of biochemical treatment.The three is the news of people's livelihood in the communication degree are analyzed,the study found that the people's livelihood news in a higher degree,but the provincial terrestrial channels too much attention to the capital city of the lack of information on the coverage of the province of large area the And radiation.Four is an interactive study,found that the current livelihood news spread of WeChat has passed the interactive concept,some people's livelihood news WeChat public number has opened a fixed section with the audience interaction,but also in the analysis of the type of information the most attention of the audience,the interactive effects of information no,this shows the livelihood of the people news WeChat public numbers still need to further enhance the interaction mode and frequency.Five of the audience's attention hot text analysis,to discover the interests of the people's livelihood,to solve the problem of the information more easily recognized,and irrational title is also easy to attract audience attention.But from also exposed current People's livelihood news,WeChat dissemination of services provided by the effectiveness of information is weak,resorting to emotional stimulation of information will cause the audience fatigue and other issuesOverall,the present stage of people's livelihood news spread of WeChat did not form a local public affairs open,based on participation,interactive platform,starting from the following points:first,to improve the situation of people's livelihood news in the content selection to return the connotation of "people's livelihood",from "private communication" to the public life space the space;second,to the people's livelihood news report goes to solve practical problems in life to the requirements in the process of reporting to the type of event review the final abstract method can solve this kind of problem;third,we need to further strengthen the interaction and participation,to highlight the role of the platform,the people's livelihood news micro Letter communication should pay attention to the use of the choreography and content on the function of strengthening the interaction;fourth,to achieve the complementary and nurturing the development of the traditional media,make up for the defects of the traditional media at the time of the subsequent development of further tracking and attention of news;fifth,to strengthen the coordination and use of new technologies,not rigidly adhere to a single the platform,comprehensive development,the formation of new media matrix. |
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