Study On The Content Communication Strategy Of KeJiMeiXue Wechat Official Account

The wheel of human civilization advances continuously,which cannot be separated from the basic power of science and technology.With mobile communication technology as the mainstream,the cooperation of smart phones and software has brought many conveniences to people.At this time,whether the public has a higher scientific quality is particularly important.One of the ways to improve the public's scientific quality is the Science and technology communication.The emergence of Wechat public platform adds a new channel for Science and technology communication.The low threshold of Wechat public platform makes more people from the media participate in technology communication.The technology personal Wechat public signal is an important form of Science and technology communication in the Wechat public platform.At present,"Ke Ji Mei Xue" Wechat official account has become one of the representative public numbering of individual Wechat Public Number in science and technology.This paper combines the relevant theories of Journalism and communication to analyze its content and communication strategy.It is found that the content sources are quite diverse.The topics of content selection are mainly information of science and technology and Internet industry.The content structure presents the characteristics of graph serving text and highlighting key points.In terms of communication strategy," Ke Ji Mei Xue " attaches great importance to the positioning of public numbers and communication objects,and has its own characteristics in terms of title,push time and content arrangement.The research also finds that its choice of communication channels is not limited to the Wechat public platform.It expands the content dissemination area by means of multi-platform linkage,and increases the attention of the Wechat public signal.In the in-depth study,author also found that there are some shortcomings,such as lax content audit,less interaction with users,the image of public numbers is not clear.If operator can improve the media literacy of them and establish a systematic identification system of Wechat public numbers,it will be of great help to the long-term popularity of Wechat public numbers.Through the research on the " Ke Ji Mei Xue " Wechat official account,the author finds that there are few studies on the individual Wechat Public Number of science and technology at present.The form of communication of science and technology can not be simplified,and the content closely related to the audience should be disseminated.In the process of communication,Wechat Public Signal should constantly collect feedback information,improve its own shortcomings through feedback information in time,and finally achieve a good effect of science and technology communication,making real contributions to improving the scientific quality of the people.