The Application Of Exhibition Competitive Intelligence In Yunnan Small And Micro Enterprises

The Application of Exhibition Competitive Intelligence in Yunnan Small and Micro Enterprises----the Case-study of H CompanyCompetitive intelligence is of vital importance for enterprises in making strategic and tactical decisions. However, for small and micro companies, it is hard to specially establish the intelligence department because of difficulty in financing and deficiency in human resources. The cost of collecting information is also burdensome for these companies. The exhibition, where major domestic and overseas enterprises gather together in a short time, provides a platform of mutual-communication for clients, manufactures, scholars, media, and government. By resorting to some new media in the Internet age such as websites, applications, We-chat official accounts, and Weibo, small and micro enterprises can fully exploit the advantages of exhibition in the source, cost, efficiency, and quality of collecting information, thus guiding enterprises to take chances, evade risks, and to make the right decisions.The thesis, dealing with the specialty of exhibition competitive intelligence, aims at generally and systematically elaborating its content and methods, and discussing how the small and micro companies collect the competitive intelligence during the exhibition. Then, an objective analysis of specialty of small and micro companies will be given. Based on the case-study of H Company in Yunnan Province, the thesis tries to sum up a spectrum of feasible approaches for small and micro companies in Yunnan Province in the information collection. It also innovates in the study of this field and offers advice for the development of such companies.To protecting the trade secret of the company, I will using the letter H instead of the full name of this company in the whole text, for the particularity of the enterprises competitive intelligence. We also using other exhibition instead of the exhibition we participated.