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The Reseacrh And On Demand And Service Strategy Of Chang Zhu Tan Small And Microsized Enterprises’ Competitive Intelligence

Posted on:2016-03-06Degree:MasterType:Thesis
Country:ChinaCandidate:C M YanFull Text:PDF
GTID:2309330470460329Subject:Library and file management
Abstract/Summary:PDF Full Text Request
As the world entered the new period of economic development, China’s enterprises are facing strategic transformation and upgrading,as an important force,Small and micro enterprises are promoting the development of the national economy,and gradually occupy the a decisive role in the economic development of our country.According to the data display,more than 90% of the total number of enterprises is Small and micro enterprises,they Provides 75% of the country’s jobs.But Small and micro enterprise have their own lack of innate,In recent years, due to the economic downturn, small and micro enterprises meet some problems of development,So the Small and micro enterprises timely and accurately understand themselves, competitors and market dynamics,we can be very good to improve the competitiveness of the enterprise itself.Our country has carried out a comprehensive classification of Small and micro enterprises as a separate category of enterprises,The government of our country is paying more and more attention to Small and micro businesses of development.Competitive intelligence can help Small and micro enterprises to make scientific decisions.CI can help enterprise managers to make important decisions and Provide important reference.The objective environment is full of uncertainty and risk,Based on a competitive intelligence of its own development, acquisition, analysis and processing can effectively reduce the risk,Development policy is feasible for the enterprise.Small and micro enterprises need to rely on competitive intelligence to measure their own development.Only the reasonable use of competitive intelligence, Small and micro businesses can doscientific decision-making, to achieve the Chang-Zhu-tan economic region as the central area of China’s one of the most important economic growth pole. It is an important issue in the economic development of our country to study.In this paper, the Chang-Zhu-tan Small and micro businesses as the background, discusses the enterprise competitive intelligence development status,Then the paper begin to related the small and micro enterprises theory of Competitive Intelligence and Introduces the status.It Summarizes the necessity and feasibility of Chang-zhu-tan regional development of small and micro enterprise competitive intelligence services, Then for Chang-zhu-tan regional Small and microbusinesses competitive intelligence demand for empirical research,get competitive intelligence needs Small and micro businesses, and analyze its behavior.According to the demand of competitive intelligence,it puts forward strategies and suggestions.From the library, and puts forward some strategies including social competition, all levels of government leading intelligence agencies. Recommendations to improve the awareness and satisfaction of Small and micro businesses or competitive intelligence service, inovateing mode of competitive intelligence service measures...
Keywords/Search Tags:Small and micro enterprises, Competitive Intelligence, The Changsha Zhuzhou and Xiangtan zone, Service strategy
PDF Full Text Request
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