Visual Interface Style Design Research Based On Light Luxury Household E-commence

With the development of Internet technology increasingly accelerated environment, e-commerce shopping website is more and more get the favour of people. E-commerce site after it nearly a decade of development stage gradually into a mature stage, the new website operation mode in the new development stage. Classes in this environment, household electrical goods brand also slowly to its booming road, want to be in the heat of the electric business shopping website established, such a tinkling of jade in the range of sites, to create their own household electrical goods brand, not only to improve your conversion rate, but also to malicious make great efforts one time in the web interface design, let the user in the sensory experience that is attracted to the first step, and in the process of after web site and operation. In the process of household electrical goods brand building, establish a unique and novel design style is a good way to attract users, especially the visual design is an important reference for further complete product interface design, is one of the important factors to establish visual experience. Interface of the visual image is the product of the personality, is the reason to retain users, is also the core of the new design. And how in the entire site so many pages to endow them with real brand personality, so firmly into the user’s heart, that we should discuss the problems and research.In this paper, in light of luxury household electrical business face visual style design, in both improve the website conversion rate at the same time, based on how to improve the interface aesthetic feeling of household electric commercial shopping website and operating experience. In this paper, the work and obtain the main results are as follows:1, on the basis of consulting a large number of relevant literature, sums up the decision of several major visual style elements of e-commerce sites interface style, this paper expounds the user to the type and size of different e-commerce sites of the different demand analysis.2, according to the household electric business shopping website interface experience level model, summed up a set of in order to create a unique visual style electric business face visual design principles.3, through focus groups and interviews with the user’s feedback, and combining the current interface design trend of household electricity industry, analysis of today’s most representative household electricity to the visual style and trend in the business.4, good interface visual style without fixed point analysis and demand analysis of the target user, to light the luxury class household electricity web interface as the guidance, this paper expounds the interface and the relationship between the target user and user research methods and principles of several major assessment are summarized.5, light to my luxury class household e-commerce sites interface design instance as the research object, and confirmed that the analysis method of the interface design visual style, the early stage of the design is not only to have in-depth user research, a deep insight into the needs of users, the late also should be repeated user test and feedback summary.