Research On The Visual Design Of The Vertical Electric Commerce Website

Since Taobao and other large shopping sites led the boom of e-commerce. It seems that the change in buying patterns has led to changes in the way we live. People can spend less time on the Internet to see more, better, and cheaper goods. However when online shopping has become a normal life, it will be new problems, like Taobao, Jingdong such traditional e-commerce sites, although there is a rich range of products, but difficult to a certain type of crowd do fully meet each other’s needs. Many people start to think that it is a very difficult thing to quickly search for the things they like on such a website. Derive a new trend. Therefore, the word vertical shopping guide appeared in our field of vision.And has become the traditional e-commerce site, the biggest characteristic of vertical electric business guide web site is category more segments and the positioning of the user more accurate, only for a certain category of products, or a certain type of user is according to the user selected business of high reputation, good quality, high price, business service attitude good goods, eliminating the need for the user to choose goods time. At the same time, guide to buy more subtle, pay more attention to spiritual influence, the site will publish some and commodity related articles, information, from the side help consumers choose to buy. This pattern reduces the user’s search time, so that the outstanding business to get more opportunities to show, but also to make the shopping experience is no longer monotonous.So what can the visual design of the interface do for it?The shopping guide website on the market the main problem is the lack of personalized style, most of which are in the website is by way of apply template, navigation, carousel, category set design is still similar to large website template, all euphemistically called "vertical", but the feature is where? Where is the style? Users access to the site, do not know what this is to do with, do not know what to look at, more uncertainty inside the thing dare not buy. But now most of these sites are still users to habits and learning sites, not to guide users to help users to browse and buy.Thus, if you don’t rely on the visual design, strengthen the website style, highlight the site of the personality and characteristics, optimize operating guidelines, the packaging site, personalization, strong service website, website whether can reflect vertical, good guide work, plays a crucial role. He is able to give people the different senses of the color, font, graphics, to help us understand the style of the site, through the layout, structure, to help you easily learn how to browse and operate. Through the arrangement, so that we feel different from other shopping site features.To sum up, this thesis will focus on the research:1 first through the vertical electric business guide and user interface visual design of the two aspects of the concept and the status quo analysis, summed up the problems, analysis of the role of the design of the site, value and significance2 combined with specific cases through horizontal and vertical analysis, deconstruction of the existing vertical electric business guide web site page composition and design elements, analysis the main components of the role and value of the section, and summarizes the design method based on the case.3 Analysis of the mature market, emerging outstanding cases, to determine the feasibility of the design method and the direction of the future.