| With the development of Internet technology, the improvement of the public consumption ability, the development and perfection of Electronic payment, express delivery industry, and network environment and so on, these entire factor laid a solid foundation for the network shopping. The rapid developed e-commerce industry’s strongly trend entry the public life, and made unceasing marketing miracle. This attracted countless of entity shop owner to the e-commerce platform. Shopping website interface design plays a very role that cannot be ignored for the product sales. As a result, website interface design become one key competition point that many online enterprise focus on.In order to explore the high-quality design methods of website interface, and to improve the website interface’s artistic, an in-depth research and discussion about the design of shopping website interface are proceed in this paper.Eyes is a man’s most important organs, the visual experience form the website interface design directly determine the psychological feelings of consumers. If the website wants to attract the attention of consumers, it must pay a great attention to the visual design of the website design.After consult a large number of literature, we learn that the research about the shopping website interface design mainly for the contents and directions of design. Their study mostly carried by two ways. One is based on the interface design of shopping website and user requirements; the other is study and analysis the visual elements of clothing shopping website interface design.In this paper, the author choose through the following steps to analyzed-Step One, this paper analyzed the development process and influence factors of the shopping website, and analyzes the impact from shopping psychology and the development of the logistics and express industry to online shopping. Step two, Take the Tao Bao clothing shopping website for example,to analyze the shopping interface design elements. Which mainly includes the format design, text,color elements, and then, to estimate the advantages and disadvantages of current website interface. Step Three, One questionnaire survey will be carried on about the design of the clothing shopping website. By analyzes the survey’s result to understand the public opinions and ideas about clothing shopping website, which have the practical and guiding role. Step Four, To analysis the special design of good websites, including their design of theme, style, shopping experience.At the end, the conclusion from above four step’s analysis, provide comprehensive theoryand experience of shopping interface design for designers, so as to enhance structural web interface design, and improve the artistic of website interface, and finally to provide the online shopping consumer a better shopping experience. |
