| With the rapid development of Internet technology and the improvement of the public consumption capacity,as well as the development and improvement of online payment,logistics business and network infrastructure,the network has laid a solid foundation for shopping.The acceptance of shopping is also gradually improving.From the perspective of future development,China’s Internet penetration will gradually deepen and the network shopping will continue to develop,so these can’t be separated from shopping website design.Firstly,this paper analyzes and studies the basic process of shopping website design by reviewing a large number of related books and data,and discusses the design principles that shopping website interface design should follow.There is also the expression of the formal beauty of shopping website.Secondly,the importance of shopping homepage and the component and module layout of shopping website are analyzed.Again,take shopping website at home and abroad as an example and use visual design elements:mainly include layout design,text,color and other elements to analyze the website interface.And summarize the advantages and disadvantages of different web interfaces,and where we should learn and learn from them.Finally,the interface design of excellent websites at home and abroad is analyzed,including topic positioning,style characteristics,interface design and so on.Through the above analysis conclusion summarizes:visual designers should firmly grasp the theory of interface design of knowledge,and understand the contrast analysis of successful shopping website interface design both at home and abroad is better than bad,foster strengths and circumvent weaknesses,thus improving on the structural and the rationality of the website interface design,and upgrade the artistic quality of shopping website interface,and finally gives better shopping experience online shopping consumers. |