Research On User Interface Design Of Female Apparel Shopping Website

The development of network technology is just like China's high-speed railway.In the rapid development and speeding up,the number of Internet users in China has reached 772 million in 2017.The Internet can be said to be basically universal,and e-commerce relying on the Internet is deeply loved by Internet users.Online stores have gradually grown into stable and mature periods through the accumulation and development of previous experience,and have a very good development trend.After several years of research into user groups,women's consumer groups have played a significant role in online shopping,and huge consumer groups have brought a huge consumer market.Therefore,many businesses have targeted women groups,especially women.Clothing,hoping to get a share of this big cake.Therefore,in order to attract the attention of female consumers,major businesses have devoted themselves to the design of the website's page design.By understanding the characteristics and habits of women's consumption and integrating them into the interface design,the website is designed to meet the user's psychological needs.Living users is the foundation for improving sales.The purpose of the interface of the women's clothing shopping website is designed to allow the user to have a good user experience,which translates into a purchase rate and increase sales of clothing.The interface design must not only be beautiful,but also be user-centered.The idea of "everything that is people-centered" must penetrate the entire interface design to attract users from new users to loyal users.At present,there are few researches on the interface design of women's clothing shopping websites.There is also limited information that can be consulted.There is a lack of user-centered design research.This article starts from the actual situation of the interface design of female apparel websites in China,and divides the female consumers into two categories.One is a group without a specific purchase goal,and the other is a group with a specific purchase goal.For these two consumer groups with different needs,the concept of purchasing intention was introduced.From the study of this concept,the paper analyzes and explores the interface design strategies of women's clothing shopping websites.