Professional Financial Newspaper Media Convergence Strategy And Mode Of Study

Following the continued integration between China and the world's economy,thedemand of financial information growth,and the environment of media changing,theimpact of new media is becoming increasingly fierce,the situation of economicenvironment also changing quickly,media convergence become the inevitable choice ofprofessional financial newspaper to deal with all of them.At present,Chinese have no international professional financial newspaper, whilefacing the media convergence,how to explore a new way to survival, how to use thenew media technical to interpret the changeable financial markets,how to interpret theworld in a Chinese angel of view,and become a real "barometer"of China and theworld's economy,it all depends on the further research of media convergence ofprofessional finance newspaper.The paper choose the media convergence angle toresearch the professional financial newspaper,selected the typical representative of theChina Business News as an example,developed for this study questionnaireProfessional Financial Newspaper Media Fusion Evaluation Index System CodingTable.The paper start with the situation of professional financial newspaper,analysis thesituation and existing problems in developing of it; followed by the research ofstrategy of media convergence,analyzed the motivation and strategy of professionalfinancial newspaper,and put forward the professional financial newspaper's threestrategy;finally,discussed the theory and practice of the media convergence mode,andtook the" First Financial Daily" as a example, to analyzed the mode, as well as thechallenge in the media convergence.Our professional financial newspaper should tightly catch the opportunities ofeconomic globalization and convergence of media, make full use of the advantage ofideology in the finance and economy field,and continue to made the professionalfinancial newspaper bigger and stronger,breakthrough the limit of technology,move outfrom the "technopoly",even dance the technology,to lead the media convergence trend,become the convergence times Beach-goers.