Compile-feature Research On IPad-style Financial Magazines With "Finance" Magazine As The Research Object

Represented by iPad, tablet PC, the emerging information carrier is a new kind of tool for entertainment, working, learning functions. The emergence of magazines in "iPad-style "impact on the model of publication as well as the dissemination and the profit. In this situation, traditional media begin to turn to new media one after another. In order to meet the need of the reader and occupy more market share, they integrate the content, use the Multimedia technology,innovate compile means and launch the thoughtful iPad-style-magazine.Regarded as an important vane in the field of economy, financial news plays an important role in Chinese economic life. Deep and authoritative,financial magazine has been an important way for people to get financial information. With its large screen and some other convenience provided by it,iPad is considered to be the most suitable carrier for modern magazine and has reference meaning to other magazine.By using content analysis,document research,individual analysis and the comparison method, this article first defines what the "iPad-style-magazine"is and summarizes its features. Then it compares the "iPad-style-magazine"with the traditional print magazine,the E-magazine and the mobile-magazine and sums up its advantages and disadvantages.Next,it talks about what compile-features should be emphasized if the tablet PC is needed to be converged with print media, hoping to give some practical suggestions for media convergence so as to promote media convergence.