Research On Network Public Opinion Crisis Of "Tianjin Port 8.12 Explosion Accident"

Currently, due to the adjustment of economic structure and the change of society,social contradictions have accumulated for a long time, China is in the social transitionperiod which the conflicts break out intensively. Public crisis events are triggered at any moment, social public opinion is surging. The arrival of the new media era is extending the numerous public opinion from the reality to the network, so that our country constitutes a very noisy, complex public opinion field on the network, and have a profound influence on the reality, which brings great challenges to the government’s social management. The government’s management of public opinion under the traditional control theory has been overshadowed."Tianjin Port 8.12 explosion" As the highest heat of major public crisis events in 2015, it made the public opinion detonated rapidly, secondary public opinion appeared continuously, and the intensity of the public opinion crisis was big,the duration was long. The response of Tianjin municipal government to the public opinion crisis was strongly questioned by the public, resulting in serious damage to the credibility. It is necessary to conduct acomprehensive analysis of the public opinion crisis of the accident in order to exploreeffective measures for the government to deal with the new media era.By combing the "Tianjin Port 8.12 explosion" public opinion hot spots, and on the basis of literature research, this paper combines the methods of content analysis and qualitative analysis, analyzes the evolution path and evolution stage of the public opinion crisis from the macro-perspective, and the characteristics of public opinion crisis emerged in the accident are analyzed from the microscopic point of view: Crisis detonated quickly, Weibo, as the representative of we media, became the main battlefield of public opinion; traditional media and new media resonated jointly, which constantly promoted the deep development of the public opinion crisis; government press conference frequently caused the secondary public opinion, which boosted the negative public opinion; rumors of the accident frequently occurred, continually disrupting the rescue process. At the same time, When analyzing the factors which influence the formation of public opinion crisis,the Shannon &Weaver’s mode and the " Uses and Gratifications " were used for reference, so that the analysis can be based on the pertinence and to has the universal applicability.The analysis of public opinion crisis of "Tianjin port 8.12 explosion" provides a new thinking direction for the government to effectively deal with the crisis of network public opinion in the new media environment. Government should change the thinking: follow the law of information propagation; government should change the management mode: to establish a comprehensive research center of public opinion withinthe government,toconstruct a three-dimensional government network guidance system of public opinion, and to improve the various forms of new media interactive information system; government should carry out the technological transformation:expand its own network technical professionals or cooperate with the third-party research institutions on public opinion.