| The advent of the big-data era is now bringing journalism unparalleled challenges more than ever. Data has already become the most essential resource in journalism. However, it will become the greatest challenge for journalists extracting the most valuable information among tremendous amount of data in big-data time. The news media has not only to provide information but also to take the role of explaining information and forecasting the news. By means of the computer analysis and data processing, journalists could be more accurate to capture news clues, to excavate and interpret data information. The combination between news and the big-data as well as the involvement of computer in news-producing has not only become an inevitable trend in big-data era but also brought traditional news industry a golden opportunity.During the 2014 Spring Festival, CCTV’s (China Central Television) Evening News and News Broadcast launched special news programs based on the TV-data, "Spring Festival Travel Rush So To Speak", "Spring Festival So To Speak" and etc. Via interpreting and analyzing the data from Baidu data bank about Spring Festival travel rush and customs across the country, a clear migration track of 360 million people was completely demonstrated, which was acclaimed by the public. Serving as a national mainstream media, CCTV became the model of other TV stations by virtue of its initiative. Nevertheless, the data journalism is still in the budding stage of the mass media, no matter in the conduct of academic research or in the practice of media industry. Thus, a demand for a systematical study of the TV news data is in urgent. This paper reviews the CCTV way of sorting data in TV journalism practice as a case to analyze its strengths and weaknesses, hoping to offer other TV media experience and reference so as to carry out data news coverage.By using the literature analysis and the case study, the paper aims to analyze and integrate the existing research findings and combine the background, current situation as well as development instances based on the influence of the CCTV data of news practice over the TV news data. The paper contains five parts. The first part serving as introduction summarizes current scholars’ researches on data news and TV data news as well as the study on CCTV data news, which provides the paper with a theoretical base and a paradigm. The second part mainly analyzes the rise and development of the data news at home and abroad, lying the groundwork for the comprehension of the TV data news. By clarifying the concept of the TV data news and other relevant notions, for example "data" and "visualization", the third part discusses the unique advantage of the TV media news data’s development. Taking CCTV data news as case study, the fourth part analyzes how CCTV conducts data news coverage, from obtaining and interpreting data to presenting data and etc to discuss strategies for its development. CCTV presents data news depending on the integration of media resources, the capture and analysis of data provided by Internet companies and data suppliers, and the unique strengths of TV media. The author believes that the glamor of the TV data news lies in the valid combination between audition characteristics and the TV media data. Moreover, the TV data news could better present the dynamic beauty of the data, strengthen the interactions from the audience. The fifth part is about the prospect of the future development of the TV data news.Through the study of future development strategies of the TV data news, the author considers that the most essential concern in the future development of TV media is the recourses of data. In order to provide a robust sustentation for producing TV data news, the TV media are supposed to break through the single information source and the data-leading situation as well as to improve the media data bank from various channels. In addition, the TV data news requires a much broader space to grow. Besides a general presentation and description, it has to wield its influence in forecasting big-data. Otherwise, the data news can only be a form of innovation rather than a substantive innovation. Last but not the least, the data news should focus on the collaboration between sensitive reporters and data analyzers. The construction of data news teams shall be taken into account in TV media’s future development. |
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