| With the rapid development of the Internet and the popularity of mobile Internet, traditional media has been suffered a great deal of impact.And the way people getting news has changed a lot. In the past, people got used to get news from newspapers, TV and Internet. While now people can get the latest news in time by opening the APP on a mobile phone direcrly. Young people tend to choose Mobile Internet news APP as the primary way to get news, new media interactive means of communication has gradually attracted more and more audience. The news APPs come into being.The existing news APPs can be divided into three categories:the first are those news APPS created by a portal website, such as NetEase, Sohu and Tencent; and the second are news APPs which are operated by traditional media, such as People’s Daily news APP, Southern Weekend news APP; the last are those news APPs based on the personalized recommendation system operated by the Internet companies, such as Taotiao News and Yidianzixun news APPs. These news APPs are different in the production of news content and the distribution of news content. The first two types of Apps produce news in their own platform,but the last ones do not produce news. They are responsible for distributing news.This paper is based on data background, the write would like to explore the development mode of news APPs, illustrated by the case of Toutiao News. The writer would like to analysis the innovation development of Toutiao News through the in-depth interview. And explore the important reasons of the core competition advantages. Analysis the SWOT of the development of Toutiao News. The writer would like to use the questionnaire survey and depth interview as users of Toutiao News, from users’ angle of experience to analysis the development trend of Toutiao News. Hoping to provide new ideas for the development of future Apps. |
PDF Full Text Request