Government Affairs Of New Media In The Emergency Public Opinion Guide Research

Mobile Internet opens up the interactive, Multi angle information model, changing the way we accept information, also provides an unlimited opportunity for our government to innovate the mechanism of social governance. Currently, the new media has become the government departments at all levels to release information, communication and public opinion, the new media in presents the trend of the high speed development, its function shows the value that can not be replaced. Mobile Internet has become a new position in the competition of discourse power. In order to deal with emergencies, the government should take the initiative to strengthen the guidance of public opinion, to strengthen the leading of public opinion. At the same time to increase the new media integration and innovation, strengthen the government’s new media and public opinion to guide the construction of the mechanism to enhance the influence and appeal of the new media. However, under the new media era, the information is mixed, the difficulty of leading public opinion, the government’s guiding force of public opinion is relatively weak. Government the impact of new media on public opinion in the event of an emergency facing challenges and deal with challenges, should strengthen the Internet construction, use and management, open government new media platform, the timely release of information, open communication masses; strengthen the construction of the new media matrix system, guiding the healthy development of new media; media innovation fusion new formats and enhance the influence of the public opinion by using new ideas, operating agencies of government of new media to improve its public opinion monitoring and judge ability, to strengthen the government new media conform to the current situation and safeguard the overall situation of society, to lead the public opinion of the energy.