Emergency Disposal And The News Public Opinion Guide Problems As An Example, Zhuhai

Currently China has entered into the height of historical period of the economic transition and social transformation. As a consequence of the economic globalization and socialization, various conflicts of interest and social conflicts probably increased social mass incidents. Following the incidents, the media misleading effects for dealing with the disorder, probably prompt natural disasters, public health and security incidents, violence and terrorism to maximize. In the new period, incidents require increasing standards for government manipulation capability and organization capability. In order to prevent and respond, and give correct public guidelines, it is essential to improve the manipulation capability at local levels of governments. Also it is critical to strengthen the Party's political capability construction and constitute harmonious society. The wholeness also meets the needs to ensure full implementation that focus on scientific development value, to serve the people and develop society in an efficient way.In this report a detailed research devises the investigation into the preparedness and general disciplines of the incidents by means of information analysis and real interviews in the present natural, social and economic conditions, to develop some specific ways and principles concerning incidents and media guidelines. This report expounds the relationship between the incidents and public opinion guidance. The writer classified that it was two individual respects pertaining to this issue. These two respects are mutual influence and mutual beneficial. Media influence on the incidents are active and passive; the response ways of dealing with incidents for media are positive and negative; More over, this wholeness sum up a bit that these two respects promote each other in a good way; on the contrary, they ruin each other in a bad way. The writer researched a model preparedness program, called"The Zhuhai Model"applicable to cope with the incidents throughout Zhuhai and public opinion guidance.The Zhuhai Model mainly consist two respects:Ⅰ. Better prepared and respond to all the possible incidents. To deal with various emergency incidents efficiently and effectively with focus on the emergency management; to promote comprehensive capability dealing with the emergency incidents based on emergency response training programs and practice exercises in advance; to improve preparedness and response of local emergency team construction on a regional basis.Ⅱ. Strengthen public opinion. It is the most important to define correct public opinion guidance. First, the correct public opinion guidance should be put at the first place. Second, it is essential to create a soft environment by promoting the government credibility concerning prompt and appropriate response to the emergency incidents. Third, build the main media by continuously strengthening the press opinion influence and words power. It is critical to develop the renowned media in a rapid way to create new points. In conclusion, complete media makes concerted efforts to facilitate a new way to guide public opinions.