The Research Of Public Opinion Guide When Government Response To Emergencies

World Organization for Economic Cooperation and Development study shows that, from 1950 to 2010, either from the number of accident or the number of deaths and economic losses caused by disasters, the world emergencies are characterized by the rise clear. With the rapid economic and the deep-reforming social, the pattern of social interests adjusts speedily, value system diversification, contradiction between economic development and ecological environment protection highlights, and social security situation is grim, social contradictions implicit shift from the dominant, the resulting emergencies also increase gradually. To face the emergencies, the Government must move quickly to rescue operations then reduce loss, in today, information has developed rapidly, civil rights are also expanded, how to do a good job in guiding public opinion, is another major subject that the Government should think of.This paper tries to improve the capacity of government as a starting point and put emergencies as the specific cases, based on theoretical analysis, proposes the Government's strategies and methods to respond to the media and public opinion in emergencies, in order to make the public opinion guide based on theoretical and practical feasibility. Under the guidance of this idea, this article will analyze the public opinion guide in emergencies in the framework of government action and the framework of external coordination for different conditions.In action framework, by borrowing the phases of Management, the public opinion guide in emergencies will be also divided into the appropriate stage, and with the case notes, it discusses the Government's acts and omissions in each stage, and then gets the various elements that affect the activities of guiding public opinion; in external coordination framework, article constructs the mode of guiding public opinion in emergencies, uses positive and negative cases to analyze the interests of all parties and interaction, and in considering the situation in China, based on the characteristics and the nature of different subjects, it will derive the best situation among government, media and civil, to form a government-led, media monitoring, public participation mechanism.Full-text is divided into six chapters, and from the communication, media studies, journalism and management to analyze the view, then provides a reference for promoting the ability of our government and building a harmonious society.