Government Portal In Emergencies Guide Public Opinion Research

During the social transition in China, not only the high incidence of emergent events, but the entire social ecology which including the media ecology are also changed. As the era of network communication coming, public opinion leading become more and more complex, dispersed and difficult by the communication pattern changing, communication idea evolution and the awakening of public awareness of democracy. In the new governing environment, how to grasp public opinion, and guide public opinion, is a reality question the government must be faced. In the era of network communication, as "online government ", how government portal website to establish their dominant position to guide public opinion, is a new urgent question to solve.In this paper, I start the research with the development and function of government portal website, the characteristics of emergent events and the relation between the government and emergent events. Analyzing the success or failure typical cases about how government portal website to guide public opinion in emergent events recent years through timeliness of news, authority of information, interactive of communication and innovative of public opinion leading to study the reality, possibility and necessity of government portal to guide public opinion in emergent events. As the same time, I also have a deep discussion on the art of public opinion guiding about government portal website through the government portal website construction, the government portal website and the government, the government portal website and the public.Because the government portal website is the seamless integration of network platform between government function and information resources, so it is the most efficient mode of communication. It can not only establish the government and the public two-way symmetrical communication model, and have a superiority information resources also. All these can make up the shortage of traditional model when government done in the past. In addition to this, by the times of network communication, 'Governing with the news'is also need government portal website to realize combing the authority of government decision-making and promptly news reporting. So government portal website have the ability and very necessary to guide the public opinion in emergent events. But we must notice that the role of government portal website's public opinion guiding in emergencies is limited now. It have many restricting factors, for example, low attention, lack of government's cooperating and system security, the communication platform between government and the public are still incomplete, etc. So my studies suggest that government portal website should enhance the self construction, strengthen the good interaction with the governments, be a Bridges between the government and the public and discuss the specific method...