How To Heighten The Ability Of Leading The Public Opinion In Xinjiang Uygur Autonomous Region

The Communist Party of China and the People Government have noticed the valve and meaning of the public opinion, to lead the public opinion isn't mentioned recently. However recently Ability to lead the public opinion, in view of following the law of information's running, is put forward and got more concern. It's out of keeping with today's traditions that leading opinion proceeded by launching political campaign. More and more events such as Wen'an event, Shishou event, and Lassa event in varying degrees have illustrated this point. Today the government and mass media must face up to this truth that the public at large gradually is laying more and more stress on self-consciousness. It is of momentous current significance and far-reaching theoretical significance that we study the ability of leading the public opinion.This article fixes several indexes of the ability to lead the public opinion according the text Outline of Study How to Heighten the Ability of Leading the Public opinion under the Current Situation written by Ding Boquan. This article observes how the government and media lead the public opinion according the indexes mentioned above. Under the observations, this text will seek the shortcomings of the Xinjian Uygur Autonomous Government and the media in Xinjiang in leading public opinion. And several views about how to improve the leading public opinion will be put forward.After Seven-Five Riot, Xinjiang Uygur Autonomous Government hold press conference as quickly as possible. The steps of dealing with Seven-Five Even got support from foreign countries. But it cannot be denied that shortages of leading public opinion still exist. Followings are criticized for government:ability of keep abreast of public opinion, ability of wiping off the influence of bad opinion, lack of announcement of information, deficiency of monitoring the rumor and dispelling the rumor, lack of setting agenda. As far as mass media is concerned, abilities of mastering the public opinion, planning and organizing(especially organ of the Party), reflecting topic from public should be improved.