Research On The Guidance Of Government To Deal With Emergencies Of Public Opinion

In a period of transition in China, the whole society is undergoing profound changes. Economic development has made tremendous achievements, but the supporting mechanism is not perfect, imbalance in the distribution of wealth, leading to a sharp contradiction and friction between the various interest groups in society, interests’conflict, and the frequent group events. Natural disasters, public health incidents in recent years have occurred frequently in China, China has entered a "risk society". In the "risk society", frequent emergencies not contingency, and become a social norm. Many unexpected events brought grim challenge to our government and media.In the emergency response system, the government is in the dominant position. Unexpected events of public opinion guidance, into a government to guide public opinion, to appease the important means of people. In this aspect, the western developed countries have many successful experiences. However, due to historical and practical reasons, for decades the Chinese government emergency public opinion have emerged many problems. During an emergency, the government and the media have done a lot of public opinion guidance, but almost did not play any role, even sometimes cause the opposite effect. Encounter unexpected events, all levels of government in our country is often rush to fight, the lack of institutional arrangement system. Therefore, to enhance our government to respond to emergencies of public opinion guidance effect, We must strengthen the guidance of our government to respond to emergencies of public opinion, and to establish the evaluation index system to guide the public opinionThis paper is a new attempt to research to guide our government to respond to emergencies of public opinion, the paper is divided into the following sections. The first chapter, the historical evolution of our government to respond to emergencies of public opinion. This chapter summarizes and reviews the Chinese government response to incidents of public opinion to guide the history, and divides it into three stages:1949-1976years,1977-2003years, and2004-. By reviewing the sort out our government to deal with incidents of public opinion to guide the historical context, find the common characteristics of public opinion, as well as the potential problems. Because the research needs, the practice of government the Qiandao Lake incident, SARS, Wenchuan earthquake the3emergency representative opinion guidance in separate analyses.Second chapter, related thoughts history guides our government to respond to emergencies of public opinion. On the basis of a chapter on carding the history our government to respond to emergencies of public opinion on this, this chapter has carried on the related thinking, mainly has the following several points:the Communist Party of China and the government emergency maintain absolute control of the media; government information open and continuous improvement, but in some or can not meet the public expectation; path of government to deal with emergencies of public opinion more diversified. But in these changes, and guide our country government to deal with emergencies of public opinion also has some problems, such as to guide public opinion, government departments need to strengthen the construction of the subject itself, the government also needs to develop new public opinion guide path, to evaluate the effect of emergency public opinion guidance lack index and system.The third chapter, the Chinese government to respond to emergencies of public opinion guidance self construction. The government as the main body of public opinion guidance, not problems. But the reality is that, as the main body of public opinion guidance of our government still has some problems. To solve these problems, the.government will need to strengthen its own construction, starting from the following aspects:the implementation and improvement of the existing laws and regulations; establish a sound early warning and forecasting system of public opinion; enhance the government’s credibility; strengthen the incidents in ethnic areas causes research; strengthen the training of government news spokesperson; enhance the government official media literacy. Its construction is the fundamental, only the basic process, in order to enhance the public opinion guidance.Fourth chapters, study on the path of China’s government to deal with the unexpected events of public opinion. Path to guide public opinion, the decision of government in the public opinion guidance can choose operation method. This section presents the path choice of government emergency response guide public opinion public opinion:the government website; to guide the government micro-blog; publish authoritative news timely; actively carry out international cooperation, the foreign media; and with other public opinion guide body (such as media, celebrity, enterprises, non-governmental organizations) to lead the public opinion.Fifth chapters, study on the evaluation system of the ability to guide the government to deal with emergencies of public opinion. For a long time, lack the ability to guide the government to deal with emergencies of public opinion assessment system in China, leading to events in the outside is very difficult for the government’s public opinion guidance practice assessment. This chapter draws lessons from the domestic some excellent academic institutions and local experience and achievements, build the capacity index and system to guide the new emergency government public opinion, evaluation more standardized and institutionalized in order to make our country’s public opinion guidance.