A Research On The Innovation Of Media Report Of Chinese Leaders Under The New Media Background

Leaders are like steersmen that guide the direction of the country. Leaders can unite the nation and strengthen the confidence of its people. Meanwhile, leaders can improve the relationships between countries. So, the media always attaches great importance to the report of country leaders. However, media report of leaders in China gradually rigidifies during years of practice. Newspapers, broadcast and television take the rigid mode for a long time. Media report of leaders gradually loses its charm to audiences.The emerging of new media provides an opportunity for the innovation of country leader report. The instantaneity, globalization, diversification, individuation and interaction of new media influence the structure of news dissemination of China to a large extent. New media reports of leaders take a new look after the 18th CPC National Congress. New media pays attention to communication, leading world opinion and seizing the opportunity of report in concept, covers not only the work but also the normal life and family of leaders in content, forms various report categories, story-telling narrative technique and plebification of diction in pattern. These changes of leader report break the stereotype of leaders and satisfy the various needs of the audiences. But new media reports of leaders are fragmented and lack of appropinquity, interaction and professionals. New media should enhance the systematic, appropinquity, interaction, balance and professionalism of leader reports to continue to reform the media report of leaders.