Chinese Media Images Of National Leaders In The Context Of New Media Communications Strategy Research

In view of the socio-political function of mass media, project leaders full image can get a taste of the leaders ideological beliefs, culture, leadership, vision vision and so on. Good spread of media images of national leaders, can also become a solid political, increase cohesion, dissemination of new approaches and new perspectives of the national image. Especially in the new media environment, many new factors involved in the building and spread to the leader’s image in the process to allow modern leaders in the political media, media politics in an atmosphere and environment, changing the leader’s activities to promote leader’s rise and development of media images on the other, media leaders key link of image and communication play a leading role. In the background of this era to discuss China’s new generation of leaders(mainly to President XI Jinping) media image is of great significance and value. Based on the evolution of China’s media and social transformation era, from the point of view of communication, combined with the news, brand and image science and other disciplines of knowledge and methods, with new President XI Jinping as the object of study, the spread of media images of national leaders in the new media environment and the construction of a more comprehensive and in-depth study on the issueStudies focus on the first chapter describes some of the major topics, literature review of the causes. Chapter on factors influencing leader’s concept of media images, comb, the evolution of media forms. Combined with communication in the "gatekeeper" theory, "agenda-setting" theory, "pseudo-environment" theory explores the relationship between the different media and leaders of image rendering. Chapter focused on new media in the dissemination of content, symbols, three aspects of the innovation leaders in propagation media image characteristics and analysis of the proposition. The fourth chapter is rooted in their national conditions, and new media experience on the basis of foreign leaders, in China from the aspect of concept, system, practice leader in the age of new media, media images to enhance the path put forward concrete policies.