Research On Innovation Of New Media Economic Report Of Party Newspaper

With the development of new media,Chinese traditional media are facing great challenges.Media integration has become a national development strategy.As the authoritative mainstream media,the party newspaper is constantly exploring and innovating in the process of media integration.Economic report has always been the key content of the party newspaper,especially in today's economic transformation and upgrading,high-quality development,it is more important to do well in economic report.To adapt to the challenges of the Internet age,make good use of new media,improve and innovate economic reports,and make economic reports more suitable to the needs of the audience in terms of content and form,has become an urgent issue for the development of the party newspaper."Central kitchen" is an important platform for people's daily to promote the integrated development of media.The all media mode of "one collection,multiple generation and multiple communication" effectively improves the efficiency of news production.During the 2015 NPC and CPPCC sessions,"central kitchen" launched many exclusive reports.In addition to in-depth contributions,it also released videos,H5 products,etc.,which not only innovated the way of the NPC and CPPCC reports,but also made the communication effect of the NPC and CPPCC reports more obvious.In 2016,in order to promote in-depth integration and improve the quality of news reports,the construction of "fusion Media Studio" was officially launched.Rong media studio is deeply involved in the vertical industry,focusing on building a professional reporting team in the fields of politics,economy,culture,education,etc.,and forming a personalized brand of reporting.At present,the people's Daily has more than 50 fusion media studios."Spicy finance and economics" financial media studio focuses on economic report,with sharp views and spicy style.The timeliness,professionalism and depth of the report make it a typical case of new media economic report of the party newspaper.In 2019,in the selection of the 29 th China News Award,"spicy finance" won the first prize of new media brand column.This paper analyzes the innovation of the content,form and mechanism of "spicy finance" through the case study of "spicy finance" and the methods of content analysis,text analysis and in-depth interview,summarizes the advantages and experience of "spicy finance" in economic report,explores the law of new media economic report of the party newspaper,and provides innovative development for the new media economic report of the party newspaper Draw lessons from.