CCTV Large-scale Festival Report In The Context Of Media Integration Innovation Research

Large-scale festival reports refer to news media reporting on important festival agendas that appear before and after important festivals.The country held a series of celebrations around the 70 th anniversary of the founding of New China(namely,National Day).Combined with the background of media integration,this thesis takes CCTV's report on National Day as a case.By sorting out CCTV's "two micro ends",namely CCTV News' official Weibo,We Chat public account and client news reports,the author analyzes CCTV's innovations in large-scale festivals reporting.In the process of media integration in the Internet era,the news mediais itself is an innovative process,and also an innovation that combines the news production process with emerging technologies.CCTV's exploration of media integration in TV news media has always been at the forefront.Its large-scale festival report presented at an important historical moment in the country is an active exploration and innovation in the context of media integration.This paper adopts the research methods of quantitative research and qualitative research.First,the author collected and cleaned CCTV's news report samples that released on the "two micro ends" within a limited time period.Then,according to the classification method of Tankard James' s "Framework Mechanism List",five categories of news topics(manuscript sources,sources,report forms,and report tendencies)were constructed,and then the data samples were classified,counted and analyzed against the categories.Finally,it summarizes the characteristics of CCTV's news framework in large-scale festival reports.Through the analysis of CCTV's news reports celebrating the 70 th anniversary of the founding of the People's Republic of China with the framework theory,combined with the perspectives of full-process media,holographic media,all-media and full-effect media,which can review CCTV's reporting innovation directions in large-scale festival news reports in the context of media integration.After the author's research,we can see that CCTV has a long-term preparation for large-scale reports at the planning level,combined with high-tech,using the advantages of traditional media editing and 70-hour uninterrupted multi-angle live media reports launched by the Internet platform,innovation,the whole process of live reporting in the festival report was reported.It actively embraces 5G technology and artificial intelligence technology,improves the audience's viewing experience of watching news reports,optimizes the production process of news content,and improves the production efficiency and timeliness of news.A large part of interactive news also appeared in the statistics.The interaction between the two parties has enhanced the sense of participation and experience of the masses during the 70 th anniversary of the founding of New China.Multilingual live coverage has expanded the influence of CCTV news coverage on international communications.Although CCTV has made a lot of innovations in this large-scale festival report,the client experience and the application of new media technologies still need to be improved based on the collated data.