Integrity And Innovation Of In Depth Report In Media Transformation

In the 1980 s,with the reform and opening up,the flow of people,logistics and information at home and abroad has been constantly changing.The ever-changing situation at home and abroad has posed new challenges to China,a socialist country.Reform and opening up is also a process of emancipating one’s mind,which also releases vitality and signals for the press that have not been seen since the founding of new China,and the boundaries of journalists’ activities are constantly breaking through.It can be said that the rise of in-depth reporting in China is the product of the deepening of reform and opening up.If we talk about the evolution of China’s in-depth reporting,we must go back to the first year of this century when China was successfully selected into the world trade organization.The impact of China’s entry into WTO on in-depth reporting is the innovation of reporting concept and the overall impact of information wave itself.Since then,the in-depth report has not only actively integrated into the process of enhancing China’s discourse power in the international community from the perspective of globalization,but also gradually transferred its "main battlefield" from the newspaper to the "noisy" network public opinion field.In order to meet the needs of China’s social transformation,in-depth reporting also makes adjustments in its own concepts,roles and functions.Through comprehensive and timely reporting,it coordinates and integrates the opinions of all parties,so as to help people build cognition,monitor the changes in the surrounding environment,and provide timely information warning for socialist China.As the "lookout" of China’s transformation,in-depth reporting has realized the eternal concern and continuous "presence" of this process.China’s deep report rises in newspapers,and newspaper revision also provides a turning point for the deep report.Based on the analysis of the Sina micro-blog,We Chat official account and client APP,which are quite meaningful in the mainstream media and the market media,this paper analyzes the similarities and differences between the in-depth presentation and the presentation and dissemination characteristics of the in-depth reports in the newspapers and clients.The theme mode,text elements(main title,punctuation symbol),news guide,visual elements(layout,layout)and reporting sequence are discussed.In order to ensure the scientific and effective of this study,because the in-depth reports in microblog and wechat are not comprehensive,the paper focuses on the analysis of the relevant situation of the in-depth reports originally contained in the newspaper on the client side.The mainstream media and market-oriented media are full of energy in the "appearance" of the deep report,but try to ignore how to adjust the content of the deep report in the process of changing the published media.This is also the study attempts to start with the presentation of research reports,and then expect the traditional media to be able to improve the content advantages of in-depth reporting in the process of transformation and development.We should stick to the core position of client in the development of in-depth reporting,and adhere to the innovation of content,presentation and dissemination of in-depth reporting.The readers of in-depth reports have changed from subscribers of the original newspaper to paying members of clients.Loyal users have moved from newspapers to traditional media to clients that extend naturally to the network,and have the trend of absorbing young groups.In the exploration of transforming to new media,micro blog plays the role of information source and tracker of deep report.Wechat broadens the social communication channel and drainage channel of deep report.The client gradually becomes the first platform for in-depth report with the help of the influence of its newspaper brand.The construction of client is continuously exerted by media such as people’s daily and southern weekend,which shows that the client,as a self built platform of traditional media,is not only the first platform for original and high-quality in-depth reports,but also optimizes its functions and version updates constantly,and becomes a natural extension of traditional media and new media competing for users and markets.The increasing number of client downloads and paid members brings another major channel of realization for media after advertising and distribution.The continuous profit of clients solves the problem of traditional media,and also provides the traditional media with the confidence and morale to continue to play the "content advantage".Facing the general problem of media transformation and development,it opens up a new way to grasp the deep report,in order to provide new ideas and useful references for media peers in the wave of social transformation and media transformation.