The Study On Communication Strategy Of Luo Ji Si Wei In The Context Of Internet Plus

The combination of internet and traditional media creates and develops the we-media program and bring it into a flourish. Relying on the open, sharing and convenient internet, we-media program is more characteristic, easier to spread and more interactive. In the context of Internet Plus, we-media program can meet the mass’s diverse needs of information better. Although the we-media industry seems popular currently, few of them are extraordinary indeed and can create great influence. This thesis is desired to demonstrate the elements of the success by analyzing Luo Ji Si Wei, the model of the we-media program, we hope it is suggestive.This thesis can be mainly splited into five sections from the structure:First of all, you can see the overview of the origin, significance and current situation of the study; the second part is starting from the current situation of the domestic we-media programs that the markets is full of entertainment programs while lack of knowledge-based program, and then analyze the Strategies of Creativity of "Luo Ji Si Wei", trying to deconstruct how the producers make it in line with the readable characteristic of the Internet from the aspect of topics, frameworks and ways of thinking; The third part is to analyze the Strategies of Communication of the program, elaborate the interaction among planners, presenters and audience, and take examples to show how to have effective, tridimensional and interactive communication; The fourth part is about how to take advantage of the current multi-channel, multi-platform to reuse and share the quality content, then achieve audience and create impact in maximum from the strategies of marketing. And the fifth part is the conclusion and revelation for the late-comers.