E Dragon Net Change To Reflect The Survival Of The Chinese Business Network Media

As a "fourth medium", internet has been developed rapidly in China in recent years. In late 19th century, with the promotion from the investment fund from America, China's commercial internet media boosted. However, most of these companies didn't stay for long. Some of them ended business even before the lingering sound of gongs of their openning day faded out. Why the internet industry-the so called "core of new economy"-suffered such a punishing defeat in China? Where is the hope for the commercial internet media? Taking the change and development of Elong website as an example, this paper explores a way out for Chinese commercial internet industries systematically and thoroughly.Elong website, founded in America in early 1999, is a pure commercial website invested by American funds. It ranks first in the list of live and service website, sellected by CNNIC, the authority of Chinese Internet Management and Service Orgnization. Elong was bom under the stimulation of "internet bubbles". It started with an unconventional way and oriented itself with urban life information. It participated in selling and buying in the "land circulation movement", and spent large sum of money in order to gain public attention. It tried all means to win profits according to the demands of Nasdaq, and adjusted its business scale from time to time. Still at last, it had to drop its identity as a sole website and returned to a traditional economy mode. In each development stage, Elong shares some characteristics of Chinese commercial internet media; it also stands distinctively from others. When we reflect the ups and downs of Elong, the paper retrospects some problems existed in the development of China's commercial internet media. This paper points out as such: in the current politic and economic situation, the invented internet media is a sole medium. It can not develop its competity step by step and make full profits unless it can be combined with traditional services, and respect the economic rules and national conditions respectively.