The Research Of The Internet Transition For Chinese Listed Print Media Illustrated By The Case Of Zhejiang Daily Media Group

High valuation of Secondary market of A stock market in China hasgiven good opportunity for the traditional paper company to trasfer to thenew internet media. This paper summarizes the five orientation in thetransformation of traditional print media, derivatives for innovation,reading, electronic commerce, community services and diversifiedbusiness. At present situation of the domestic A-share listed market, thebest way for the transformation of traditional print media to Internetmedia convergence is via the capital fusion through mergers to acquirethe economies of scale and to establish a network platform,and finallytransform to the "entire media","entertainment" layout, the practice ofthe transition steps is to access first, and then build platform, eventuallyimprove the content, the practice of the transition points include integratebetween media; value the Internet user resources; pay attention tofinancial stability; make the whole media transformation; Contain atalented team.Zhejiang newspaper media mergers and online gaming companyprovides reference for domestic transformation of traditional print media.According to zhejiang newspaper media experience, domestic listedtraditional print media can make full use of the capital market in the process of transformation through capital operation m&a potentialInternet companies. The initial object of mergers and acquisitions is thebest online game company, as the network game company’s ownentertainment properties and print reading entertainment correspondswith stable financial foundation. The next step strategy of transformationis through mergering or acquisiring companies in the fields of sports andfilms. The process of the transformation should not only focus onfinancial gain and loss, but also firmly grasp the concept of"entertainment", and try to bulid internet platform with numerous usersand datas.