As The "Mind" Of Motivity:Change And Development Of Internet Thinking Of Traditional Media In The Process Of Convergence Transformation

After more than ten years of exploration and practice,the transformation of our country's traditional media has achieved certain achievements,but the path of media transformation remains to be explored.In the process of media integration,"Internet thinking" has become a widely discussed hot word.In August 2014,at the fourth meeting of the Central Deepening Reform Leading Group,General Secretary Xi Jinping emphasized that we must promote the integration of traditional media and emerging media,following the law of news dissemination and the law of the development of new media,and strengthen Internet thinking.The exploration of Internet thinking and the practice of media integration have been referred to at the national level.Under the background of the heated Internet thinking and the continuous development of media integration and transformation,this article first briefly explained the Internet thinking,explored the development causes of Internet thinking and its current state of development,and tried to use immersive communication to further integrates Internet thinking into the practice of media transformation.Based on the background of the investigation,we summarized the development of Internet thinking in the transformation of China's corporate media in the last decade: the sprouting period of Internet thinking,growth period of Internet thinking,the shaping period of Internet thinking,and the explosive period of Internet thinking.Based on the development of ten years of development,the fourth chapter of this article focuses on the role of Internet thinking in promoting the transformation of media integration,that is the concept of renewal,reengineering processes and reconstruction of the media.However,despite ten years of exploration,the current Internet thinking in traditional media is still limited by the “thinking of the Internet”.Therefore,the author makes forward-looking judgments on the thinking of the traditional media in the next stage.This paper explores the blended formats of media convergence and Internet thinking,and attempts to construct a model for Internet thinking that applies to traditional media in the next phase: to build a solid foundation for user thinking,to promote resource integration through connection thinking,and to create high quality content with product thinking,expected to provide a reference for the construction of China's new mainstream media in the new era.