Conceptual Design And Practice For Valid Extended Reading Of Printed Media Under New Media Environment

With the emerge and development of the new media such as Internet, the monopoly oftraditional media like Television and printed media had been broken. However, theinteraction and communication between printed media and Internet lead to broader andstronger public opinion. Now that Internet became a new means of media, a question aboutcredibility had been raised up. Internet brought us not only right information and reasonableopinion, but also wrong information and unreasonable opinion. On the contrary, we believe,traditional media with a big team of experts and its brand credibility, will have a huge marketwhen adopting the means of Internet.This paper has a research on the interaction and communication between printed mediaand Internet. According to the conception of the Internet of things, in the process ofproducing printed media, dimensional barcode is embeded by typesetting technology, thenthe dimensional barcode is used to distinguish terminal technology, scan relevant codeinformation. And thanks to wireless communication technology, the expansion of printedmedia to Internet can be realized to certain terminals (such us mobile phone and IPAD).Readers can take use of the terminals, with the guides of printed media, to read what theywant and also enlarge their reading. This, without doubt, can avoid the limits of time andspace of printed media, in the same time, realize the interaction and communicationbetween printed media and internet media. Moreover, the big team of experts and the brandof traditional printed media,ensure the credibility of information, which can be a hugedistinction with other internet media.