Research On The Phenomenon Of Network Video Spectacle In China

Since the 21st century, the progress of science and technology promote the continuous development of the media, more and more dazzling "spectacle" appeared in front of us, providing us with raw materials of happiness, dreams, self-identity,thinking mode and behavior pattern. Media spectacle is becoming a new way to express themselves, show emotion, communicate or get attention for public, the spectacle phenomenon also becomes more and more attractive. Network video as an emerging force of the Internet in recent years, growing far more than people’s imagination, quickly became an important medium of public life in the Internet age, deeply affects people’s thinking, behavior patterns and daily life. The spectacle in the network video has emerged one after another, becomes a barometer recording the current social mood, public taste and group fantasy, blooms brilliant light in the Internet age, and gradually formed a unique cultural phenomenon.From the perspective of "media spectacle" theory, this article based on the development and realistic context of contemporary Chinese society, according to the actual development of domestic network culture, researches and discusses the domestic network video spectacle phenomena through the research methods of literature study, case study and content analysis. Research mainly follows the clue of "emerging wonders of the network videoâ†'features of the network video spectacleâ†'the causes of network video spectacle phenomenonâ†'the cultural interpretation of network video spectacle phenomenon" to carry on.First, to define the concepts of network video, the classification of network video and the spectacle, and combined with the development of network video from the embryonic stage, the stage of rapid development, gradually stable stage to describe the phenomenon of network video spectacle, briefly describe the various spectacles presented in its development; second, specifically discuss the characteristics of the network video spectacle with typical cases, from the four aspects of narrative spectacles, discourse spectacles, emotional spectacles and interactive spectacles, and analyze the causes of network video spectacle phenomenon from four aspects of the media technology power, cultural atmosphere, social incentives and psychological appeal of Internet users; finally, carry out the cultural interpretation to the network video spectacle phenomena, detailed the significance produced by the development of network video spectacle from three aspects including highlight the youth subculture style with "I" as the center, to promote public opinion supervision and the solution of the public events, and breaking the pattern of traditional media monopoly image production, to carry on the panoramic view and perspective of network video spectacle phenomenon, inspect the change of media spectacle theory occurred under the age of the Internet and Chinese social context, strive to have a certain degree of significance and reference value for the future development of network video.