A Study On The Phenomenon Of "Network Video Reds" From The Perspective Of Carnival Theory

In recent years,with the ever-changing science and technology,the Internet in our lives to occupy a very important position.With its wide coverage and rapid spread of the Internet,the Internet has enabled a variety of means of communication to be realized,which has spawned a new communication platform,stimulated new communication subjects,and constantly innovated the content production mode,but also changed the user’s Information consumption habits and information dissemination form."Network Video Reds" to conform to the development of the times came into being,they use the Internet to the big platform to blossom everywhere in the major microblogging,live,forum and paste it.In this article,the network video red man refers to the network life through the video function so that an event or a behavior by users concerned and popular people.They are represented as grassroots,in the virtual world has a large number of fans groups,quickly became the most dazzling star of the major portals.They as a new product,re-interpretation of the network world of words contend,triggering a wide range of social discussion.In the macro background of mass communication,this paper attempts to find the origin of the red video between the Bakhtin "Carnival theory",emphasizing "the stone of his mountain,can attack jade",and use the literature analysis and text Analysis of the method,to conduct a cross-cultural,interdisciplinary research and try.This article focuses on the analysis of papi sauce and Erikli two online video red man,and its context to sort out,tracing the source,strongly from a variety of angles to explore,through the carnival theory,spy on the whole network entertainment Where,and to the contemporary scholars to provide new research content.