Cultural Interpretation Of The Phenomenon Of "Internet Star"

From the development of the Internet today,it has become an indispensable part of our daily life,the construction of the Internet network space,in a sense,is part of their own.With the help of the Internet,users interact with each other in a timely manner.In the process of communication,the sense of autonomy and group consciousness of Internet users are enhanced.Therefore,the network communication presents the characteristics of subjectivity and diversity.The unique personality of the "Internet star" appear in this background.It is often seen the phenomenon of Internet star from the "Fengjie" to Papi in recent years.It has been dispersed in the network space of the platform,and has a degree of influence on the network life and the real life of the public.At the same time,this phenomenon has aroused widespread concern and heated debate in the community,academia has also begun to study the "Internet star".Carnival is a festival in Europe,but the involvement of new media technology makes the carnival culture changed.The network becomes the big stage of the carnival performance,the carnival has different characteristics in the new media environment,such as subversion,popularity,and so on.Taking a convenient channel of communication,"Internet star" is also interpreted a field Carnival ceremony in cyberspace.It is a common type of collective Carnival.The Internet star follow such a path: the topic of production-the topic of communication-Internet users gathered-onlookers carnival from the beginning of the naissance.The network Reds have their own rationality as a cultural form.However,the influence of this phenomenon can not be ignored on the network culture.Some of the vulgar phenomenon still exists.Therefore,it is necessary to produce meaningful content products in the process of the production and dissemination of the culture of "Internet star",to carry out the dissemination of correct values actively.To ensure that Internet users access to entertainment and self realization,at the same time,to create a healthy network environment.I find that the research is relatively large on the phenomenon of "Internet star" through the research of the existing data.With the development of history,the different "Internet star" presents the characteristics of different times.However,with the help of the network Carnival perspective is relatively less in the cultural interpretation.I will make the "Internet star" as the research object in this paper,combined with Bakhtin's Carnival theory,this paper makes a detailed analysis of the cultural phenomenon,the cause of the carnival,the influence and the Countermeasures.In order to obtain the first-hand information,the questionnaire and the results of the questionnaire were analyzed,including the acceptance status and the influence of the "Internet star".This thesis consists of six parts.The first part is to introduce the current situation of the "Internet star",and to analysis of the innovation of the paper.In the second part,the author summarizes the phenomenon of "Internet star",and then discusses the background,classification and popular ways.At the same time,taking Papi as an example,this paper analyzes the process of "Internet star".The third part mainly talks about the carnival of "Internet star".The third part is mainly revealing the form of Carnival in the Internet Environment from the perspective of content,vision,technology and so on.The fourth part analyzes the causes of Carnival from the angle of the carnival of the "Internet star".The fifth part analyzes the impact of the phenomenon of "Internet star" in the positive and negative aspects of the two aspects.The sixth part is a summary of the "Internet star",proposes a number of issues of the spread of phenomenon.